Rural entrepreneurship thrives on local innovation, merging traditional wisdom with modern opportunities. It empowers individuals to create sustainable businesses, driving economic growth within semi-rural and rural communities.
In the peaceful Ramgarh block, nestled within the Nainital district, lives Mukul Mer, an enterprising individual who has carved his path in digital marketing.
Early Beginnings and Career Transition
Mukul completed his education up to the 12th grade in his hometown and later pursued a B.Com degree. He worked in the hospitality sector for three years, eventually becoming a front-office manager. However, he felt constrained by the long hours and limited growth opportunities in his job. Dissatisfied with his financial situation, he decided to pursue his interest in technology and venture into the digital landscape.
In September 2022, Mukul began his entrepreneurial journey, but he faced financial challenges. To obtain the necessary equipment, he borrowed money from a friend, marking the humble beginnings of his venture.
Mukul purchased high-end laptops for video editing
Utilizing YouTube tutorials, Mukul honed his video editing skills, continuously seeking to augment his knowledge in editing and digital marketing.
Margshala’s Impact
Mukul discovered Margshala through his childhood friend Ashok Kumar (another Margshala fellow), who introduced him during a workshop called Khojshala. There, he learned about Margshala’s support system and the assistance available. Margshala provided crucial aid in marketing, offered seed funding for his startup, and guided him in financial management. Recognizing this valuable opportunity, Mukul became a fellow with Margshala.
Mukul Mer (right) with his friend Ashok Kumar
The fellowship proved instrumental in connecting Mukul with clients, offering job opportunities in Delhi, and facilitating AI tools for refining his editing skills. Mukul also collaborated with Margshala by editing videos for us. It’s been a complete cycle where Margshala not only enhanced his business skills but also allowed him to display his talent and extended projects for him to work on.
Mukul’s association with Margshala resulted in a substantial income boost, effectively doubling his earnings since venturing into the digital marketing realm.
Mukul working on a project for his client from his home
With the community for the community
Most of Mukul’s clients come through word of mouth, as people help spread the word and connect him with potential clients. He also dedicates his time to working online for a Mumbai-based academy, focusing on expanding his expertise in video editing and digital marketing.
Mukul’s business strives for stability and profit while also serving the local community. Teaming up with a friend, they provide affordable video editing services at reasonable prices.
Growth and Financial Milestones
Mukul has already explored running Instagram ads and expressed a keen interest in mastering other facets of digital marketing, such as Facebook ads and learning AI tools to improve editing skills.
Mukul Mer’s story epitomizes the essence of harnessing one’s passion, overcoming challenges, and embracing collaborative growth opportunities. His journey symbolizes the potential for rural entrepreneurs to thrive in the dynamic landscape of digital entrepreneurship.
Written By Bhasker Koushal
